Your store page is where visitors learn about your offer. It shows details about your product, pricing, answers common questions, and highlights testimonials.

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Complete the store page setup checklist

If you’re building your whop for the first time, you’ll see a checklist to guide you through setting up your store page.
Don’t overthink your initial setup: You can always come back to improve it later as you learn what works best for your audience.
1

Add title, headline and description

Your title, headline, and description help visitors understand what your product is and how it will help them.To add these:
  1. Click Add title, headline, and description in the checklist
  2. In the Edit details tab that appears, enter your store name in the Name field
    • Keep it simple and easy to remember
    • Choose a name that clearly communicates what you offer
  3. Write a catchy Headline that grabs attention
    • Try this simple formula: “[What you help with] for [who you help]”
      • Example: “Healthy, delicious meals in 15 minutes for busy professionals”
  4. Write a detailed Description that explains
    • What members will get
    • How your product will help a customer
    • Example: “Access weekly meal plans, grocery lists, and step-by-step cooking tutorials that fit your schedule”
  5. Click Save when you’re done
2

Add your logo

To add your logo:
  1. Click Add logo in the checklist
  2. Click Upload logo to select your logo file from your device
  3. Position and adjust your logo as you like
  4. Click Save
3

Add gallery images

This image or video sits at the top of your store page.To add your gallery image(s):
  1. Click Add gallery images in the checklist
  2. Click Upload media and select the media files you want to show in your gallery
    • You can select up to eight images/videos
    • We recommend uploading images with a 16:9 aspect ratio
  3. Arrange them how you want (the top-left one shows first)
  4. Click Save
Pro tip: A short video (or VSL) talking about the product improves conversions.
4

Choose category

Picking the right category helps people find your store when browsing Whop.To choose a category:
  1. Click Choose category in the checklist
  2. Open the dropdown menu and select the category that best fits what you offer
  3. Click Save

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How to update your store page details

Update your store page by accessing the Edit Details page:
  1. Go to the home page of your Whop
    • You can get here at any time by clicking on the whop on the Your whops tab of the dashboard
  2. Click the three dots (···) menu in the top right corner of the left-hand tab (next to your whop name)
  3. Select Manage store
From here, you can change:
  • Your logo
  • Store name: Your business or product name (limited to 30 characters)
  • Headline: Your main selling point (limited to 60 characters)
  • Description: How you help customers (limited to 180 characters)
  • Store page URL: Your custom web address for this specific whop
  • Category: Business category that helps customers find your offerings in search and browse
  • Call to Action (CTA): Customize the text that appears on your store page button (e.g., “Join”, “Subscribe”)
  • Post purchase redirect link: If applicable, add a link to redirect customers to immediately after checkout
  • Upsell: Customers can one-click add on a product directly after checkout
    • You can set up a description and video to display on a 1-click upsell landing page that customers are taken to immediately after checkout
  • Visibility: Choose whether you want your offer (whop) to appear on our marketplace
  • Pop-up promotions: Show limited-time deals in a pop-up window when visitors are about to leave your store page
  • Apply for Discover: After completing your store page, you can apply to appear on Whop’s Discover page (2M+ visitors every month)

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Additional store page settings

Update additional advanced settings on your store page:
  1. Go to the home page of your whop
  2. Click on the Store page button
  3. Use the Edit details buttons to edit each section of your store page
From here, you can change:
  • Your personal details: Add your bio and social links so visitors can learn more about you and your expertise
  • Target personas: Describe who your whop is for and what a customer will gain by purchasing your offer
  • Pricing: How much it costs to join your whop - you can offer multiple prices
  • Benefits: Describe the value, features and benefits your members will get access to
  • FAQs: Answer any common questions visitors may have before joining your whop

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Next steps

To get your business up and running on Whop, make sure you’ve completed the rest of the setup steps:

Add apps to your Whop

Apps are building blocks for your business.

Set up products and pricing

Charge subscriptions or one time payments.