Communities work for almost any business. They are perfect for nurturing leads into paying members, keeping existing customers engaged, and creating that sticky, recurring revenue that will make your business sustainable.

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Launch a community in 7 steps

1

Create your whop

Head over to whop.com/sell:
  • Choose a memorable name for your community
  • Select your custom URL
  • Complete the basic setup
Your whop is now live and ready to customize.Create a community
2

Add the Forums app to share updates and announcements

The Forums app is your primary channel for communicating with your entire community. This is where you’ll share important updates, announcements, and valuable content that all members should see. Popular forum uses include:
  • Announcements: Share important community updates, new features, and policy changes
  • Daily updates: Post regular insights, tips, or industry news relevant to your community
  • Success stories: Highlight member wins and achievements to inspire and motivate others
  • Weekly roundups: Summarize key discussions, share upcoming events, or recap important content
  • Special offers: Announce exclusive deals, promotions, or limited-time opportunities for members
  • New resources: Alert members when you’ve added new courses, content, or tools
  • Event recaps: Share highlights and key takeaways from live sessions or workshops
You can add the Forums app multiple times (and rename them to whatever you want) to keep your communications organized and easy to follow.
Add forums
3

Add the Chat app

Give your members a place to talk, share tips, and hype each other up. Add the Chat app and customize it for your community’s needs:
  • General chat: Main conversation space for casual discussions
  • Introductions: Help new members connect and introduce themselves
  • Topic-specific chats: Focus conversations around specific interests or goals
Add multiple Chat apps to create separate spaces for different topics or member groups.
Add Chat app
4

Provide learning resources and materials

The most successful communities provide resources and learning materials that help their members achieve their goals. Here’s how:
  1. Add the Courses app
Create structured learning experiences with the Course app. After adding the Course app, click Configure Courses, then Create your course now to begin building your educational content. Popular course topics include:
  • Onboarding course: Walk new members through your methodology and approach
  • Skill-building series: Teach core concepts and techniques in your area of expertise
  • Call recordings: Store all your live session recordings so members can access past content anytime
  1. Add the Content app
The Content app gives you unlimited flexibility to share text-based resources with your community:
  • Welcome guide: Help new members understand how to get the most value from your community from day one
  • Community guidelines: Set expectations for behavior and participation
  • Resource library: Share templates, checklists, and reference materials
  • FAQ section: Answer common questions to support members and reduce repetitive inquiries
Add resources
5

Add the Events app to schedule live sessions

The Events app makes it easy to schedule and manage all your live sessions. Whether you’re meeting in person, on Zoom, Google Meet, or using Whop’s built-in livestream, your members can:
  • See all upcoming events
  • Add them to their calendar
  • Get notified before the event starts
Use the Events app to schedule:
  • Weekly live sessions: Regular training, Q&A, or discussion sessions
  • Monthly workshops: Deep-dive training on specific topics
  • Guest expert interviews: Bring in outside experts to share knowledge
  • Community meetups: Social events to strengthen member relationships
To schedule events, add the Events app from the Whop App Store, click Configure Events, then Create event.
Pro tip: Use Whop’s built-in livestream feature to broadcast directly to your community. Members get notified when you go live, and streams are automatically saved for anyone who missed them.
Add Events app
6

Design your store page

Your store page is where people can learn about your offer. Click your whop name in the top left, then select Design store page to open the editor. Click Edit details to customize:
  • Choose a clear name and headline: Make it immediately obvious what your community offers and who it’s for. Examples: “Marketing professionals sharing strategies and insights” or “Fitness enthusiasts building accountability and motivation”
  • Write a compelling description: Focus on the value members receive and how your community will help them achieve their goals. Highlight specific benefits like exclusive content, expert guidance, peer connections, and ongoing support
  • Upload a logo: Add a clean, simple logo to your store page
  • Add gallery images or video: Images of events, member success stories, or a brief welcome video help potential members get to know you and what to expect when they join
  • Select the appropriate category: This helps people discover your community when browsing Whop
Community store page
7

Set up pricing

Set up your pricing to choose how much your members pay to get access to your community.
  • Go to your whop > click Products > click Add product
Many communities choose a recurring fee (i.e. a subscription model) - for example:
  • $30/month for full access
  • $200/year for a yearly pass
To do this, select Recurring when creating your pricing and select weekly, monthly or yearly. You can also add multiple pricing options (for example, a weekly plan, a monthly plan, and a lifetime membership).Learn more about setting up pricing and products here.
Pro tip: Most of the largest communities on Whop use a free + premium model. This means setting up two ‘Products’ in your whop - one that’s free to join, and another with paid access to premium apps (like chats, courses and resources).

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Next steps

Grow your community on Whop

Learn how to use Whop’s tools and features to get more members in your community.