Whop’s built-in analytics help you understand how your business is growing, your financial performance, and who your customers are.

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How to view your analytics

To view your analytics:
  1. Go to your Dashboard
  2. Click Home

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How to add analytics widgets to your Dashboard

Widgets are metric cards that show your most important business stats at a glance. Choose which metrics you want to track and customize your dashboard layout. Here’s how:
  1. Go to Dashboard > Home
  2. Click + Add on the right side under Stats
  3. Click + on the widgets you want
  4. Click Apply when you’re done
  5. Drag them around to organize them how you want
  6. Click Done (next to + Add) to save your new widget layout
The dashboard widgets are organized into three main categories: Users, Payments, and Resolution Center. Each category provides specific stats to help you understand different aspects of your business performance.
Analytics

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Understanding your analytics data

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1. User analytics

The Users category helps you understand who your customers are and how they interact with your business. Customer engagement metrics
  • Top users: The members that have spent the most amount (excluding refunds and disputes)
  • New users: Total number of new users in the time period specified. This does not include existing users who renew their memberships or add additional subscriptions
  • Time spent : The amount of time spent by users in your whop
  • Page visits: Estimated number of visits to your store pages in the specified period of time
  • Users breakdown: Total number of users per status (e.g. Joined, Renewing, Trialing, Paused)
User status breakdown
  • Paid active users: Total number of paid active users in your whop in the specified time period
  • Users with app installed: The number of users with an active membership who have the mobile app installed
Conversion & Revenue metrics
  • Spend per paying user: Estimated revenue for all payments made by customers, divided by the total number of customers who have made a payment
  • Trial conversion rate: The percentage of users that converted from a trial to an active subscription in the specified period of time
  • Top affiliates: The affiliates who have generated the most revenue for your whop

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2. Payments analytics

The Payments category tracks your financial performance with detailed payment and revenue metrics. Core revenue metrics:
  • Gross revenue: Revenue from payments are had been made to your Whop account
  • MRR (Monthly Recurring Revenue): Estimated monthly revenue from all active and past-due subscriptions
  • ARR (Annual Recurring Revenue): Estimated annual revenue from all active and past-due subscriptions
  • Revenue (after Whop fees): Estimated revenue after Whop fees iin the specified time period
Payment transaction data:
  • Payments breakdown: All payment volume in the specified time period per status (Paid, Failed, Past due, Canceled, Refunded, Pending)
  • Successful payments: Total number of successful payments in the specified time period
  • Payment processing fees: Total transaction fees charged by payment processors
  • Spend per subscription: Estimated revenue for subscription payments, divided by the total number of subscribers
Business health indicators:
  • Churn rate: Churned users in the past 30 days divided by active users 30 days ago plus new users in that period
  • Churned revenue: The total MRR lost in the specific time period due to churn
Tax and Fee management:
  • Sales Tax Withheld: Estimated sales tax withheld in the specified time period
  • Affiliate Fees: Estimated total fees paid to affiliate referrals in the specified time period
Disputes:
  • Disputes Count: Total number of disputes received in the specified time period
  • Dispute Alerts Count: Total number of alerts received in the specified time period
Payment stats help you spot trends, catch problems early, and make smart pricing decisions.

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3. Resolution Center analytics

The Resolution Center category shows you:
  • Total Refunded: Total amount refunded to customers in the specified time period